Prashant P. Shukla, PhD

Welcome! I am a social science researcher in the field of information technology and AI. I employ economic and managerial theories to better understand the impact of rapidly progressing technologies on our society. I am particularly interested in questions related to the impact of technology, whether its Cloud Computing or AI, on process change, firm performance, and work.

At Accenture, I oversee research programs such as Accenture’s collaboration with MIT’s Initiative on the Digital Economy (IDE) and Accenture’s flagship Technology Vision.

My work has been published in journals such as Harvard Business Review, California Management Review, and MIT Sloan Management Review. This site contains all my research in one place. I hope you find it useful and interesting. If you do, please get in touch to discuss!